x-stox.com platform

The company site, rebuilt as a product catalogue with disclosure built in.

The problem

The old WordPress site sold products with claims the products could not support, and could not be edited without a developer.

My role

Product owner: content rules, disclosure policy, design direction and sign-off.

Approach

A Next.js platform with an admin CMS, a rule that every product page states its mechanism and risk before its price, and no published technical parameters.

Key features

  • Admin-editable content
  • Mechanism-first product pages
  • Risk disclosure matched to the user manual
  • Redirects from the legacy site

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